4 Online Payment Tips to Improve Conversion

Thanks to the Internet, many people can start their own business with little to no capital. Sometimes all that they need to put in is hard work and time. Others who are more business savvy will know how to spend money to make money. Unlike a brick and mortar business, anyone can start a business online. If you do, you’re going to need some form of payment processing. Here are some online payment tips to improve your conversion rate.

1. Provide Proof Of Security

When people go to sites like Amazon, eBay or PayPal, they feel safe and secure. These are sites that have been around, they are huge and trustworthy. If you start your own online business, people may be reluctant to buy. Security is a big issue and until you can build a reputation, it’s thought that more than half of potential buyers back off due to security concerns. To address this, you, as an ecommerce site, must have an SSL certificate on your server. You can display badges on your website to prove you’re legitimate and that information is kept secure. This can result in more sales.

2. Don’t Force Customers To Register

Before you can buy something, some websites ask you to register an account before you can purchase. Give customers the option to buy as a “Guest User”. If you enforce signing up first, you could lose potential sales. Unfortunately, this is a double-edged sword. If people do sign up, it gives you the chance to market to them over and over. However, sales is your main concern so don’t force an account registration. You can use other ways to get customers to give up their personal information.

3. Have A Call To Action

Make sure to have several calls to action on your site. Things like “Click here now” and “Don’t wait,order today” are examples. Apart from this, you also want to make your checkout process smooth with calls to action as well. Sometimes, a checkout process can be frustrating, so show customers where they are in the process with “Click to complete order” and “You’re almost there”.

4. Give Customers Payment Options

Don’t lose potential sales by offering only one payment method. Sometimes, certain payment methods might not be accepted in either their country or yours. You’ve just lost a sale. You don’t need to provide them with every option, since there’s too many, but give them a choice of some of the main ones. You’ll want to consider debit/credit card, PayPal, Google Wallet, Bitcoin, Shopify or Payoneer. Have a look around other sites to see what options they offer. If it works for them, it’ll work for you.