Getting the best results through a carefully planned visual merchandising plan is very achievable. With only a little bit of work, you will be amazed how easy it is to encourage your customers to purchase in larger volume through optimal store layout and eye-catching POP displays. It isn’t even that hard to do, the best part is that you will be able to see measurable results with days of these changes.
Here’s how you do it…
1. Visual Merchandising
Visual merchandising is the process of making sure that the layout of your store and the product displays speak to your customers and you are able to grab their attention easily. When this is done correctly, it also gives the customers a much better shopping experience.
Brand Image is very important, as you want customers to know that moment that they walk into your store that they are in the right place. You can influence the buying habits of your customers by ensuring that the shelves have been laid out correctly. You should also make sure that you are leading your customers on a journey to the products with the highest profit margin.
2. Floor Layouts and Aisle Spacing
This is something that can be quite subtle, you want to make sure that your store layout is intuitive enough that customers do not need to look anywhere but on the shelves for guidance. Think about the last time you were in a supermarket location for the first time. You didn’t have to think about where the frozen section was, you probably walked there on autopilot. All the while, taking in all of the offers and sales that are indicated on the shelves and displays.
There are typically 3 different types of store layout. A straight store layout is usually found in grocery stores and is built up of a series of aisles. You will also find this type of layout in convenience stores and anywhere else that space is at a premium or there is a lot of different products on sale. This is because the straight store layout is the most efficient use of space. An angular store layout is a mixed floor plan, this uses a number of different display shelving and styles. You would find this common in clothing stores, boutiques and jewelry stores.
Lastly, there is the loop floor plan. This is essentially a group of floor displays that loop customers. What the loop floor plan loses in space efficiency, it more than makes up for in its ability to display products optimally from most angles.
3. Planning your product merchandising locations
Now that you have decided where the shelving units are going to go and which store layout you want to use, it is time to think about where you are going to place your products. When you do this correctly, you will be able to convince your customers to purchase of one or two more items. The benefit for them is that they will have a better shopping experience as they will find your store easier to navigate.
Have you ever wondered why milk, eggs and bread are at the back of every grocery store? This is done so that each customer has to walk to the very back of the store to get the items they buy the most. When they do this they will walk past multiple other items and displays enticing them to add other items to their carts. With a high volume of customers each week, this extra couple of purchases per customer can really make a difference to the bottom line.